Always Building. Always Improving.

Filters now accept multiple values on a single field instead of forcing one condition per value. Select every county, status, campaign, or data source you want in one go — Miami-Dade, Broward, and Palm Beach in a single County filter rather than three stacked rows.

Under the hood this replaced long chains of OR conditions with a single IN clause, so the views that used to crawl now load fast. Build the exact list you want in seconds, then save it and work it.

Every incoming email now has a Reply action right in the communication panel. Write your response inline and send — it stays threaded to the same conversation and lands in the record's history and Record Passport like any other communication.

No more bouncing to Outlook or Gmail, replying there, and losing the thread inside the CRM. The whole conversation lives on the record.

Forward any incoming email to any mailbox — inside or outside your organization. Send the title company a payoff statement, loop in your attorney on a probate question, or pass a JV partner the details on a deal they're funding.

The forward is logged on the record, so the CRM stays the single source of truth even when the conversation leaves it.

If the number set as your default becomes unavailable — flagged for spam, released, or otherwise unusable — the system automatically promotes the next available number in your pool to default.

Campaigns don't stall waiting for someone to notice a dead number and fix it by hand. Your outreach infrastructure heals itself.

We moved Maps and Door Knocking onto Google's paid Maps Platform tier. That means higher request quotas, consistent geocoding, and reliable route rendering — even on your heaviest days.

If you plot hundreds of pins or build large door-knocking routes, the map just works. No more hitting an invisible ceiling mid-session.

Assign your Twilio numbers to specific counties. When you reach out to a record, the system automatically picks the number tied to that record's county — no manual selection, no wrong-area-code mistakes.

Local numbers get answered. Out-of-state area codes get ignored. For investors working several markets at once, this is the difference between a conversation and a missed call.

A full role framework across the CRM. The role hierarchy governs visibility — managers see their whole team's pipeline, reps see the records they own. Permission sets govern capability — which objects, pages, and actions each role can reach.

Grow from solo operator to a full acquisitions team without handing every user the keys to everything. Cold callers work their queue, dispositions works theirs, and admins keep the whole picture.

New prospects entering the CRM are distributed automatically across the users you nominate, spreading the workload evenly instead of piling into an unassigned queue.

Nobody cherry-picks the good ones. Nothing sits untouched because each person assumed someone else had it. Fresh records get worked while they're still fresh.

Building on the cohort mode introduced in May, cohort reporting is now a first-class part of the funnel reports — refined from real reporting use inside Michael's business. Track a defined batch of records — everything from a date range, a single campaign, or a single data source — all the way through the pipeline, instead of a snapshot of whoever happens to sit in each stage today.

It answers the question a snapshot funnel never can: did those prospects actually convert? See Wikipedia's overview of cohort analysis for the deeper math.

Campaign reporting goes deeper. Instead of raw send counts, you get per-campaign performance across every channel — SMS, email, and direct mail — with response and conversion visibility attached to each one.

Know which campaigns earn their spend and which ones burn it. Then double down on the sequences that produce conversations and retire the ones that don't.

Incoming MMS now renders directly in the communication panel. Property photos, damage shots, a snapshot of a document, a handwritten note — the media arrives attached to the record and logged like any other message.

Sellers send pictures. Now you can actually see them, in context, next to the conversation they belong to.

Fully rule-driven. When any field a campaign's criteria depend on changes, the record is automatically re-evaluated and moved to whichever campaign it now qualifies for.

This is the automatic counterpart to May's manual reassignment prompt — that one asked you what to do. This one just does it. Your outreach stays matched to reality without anyone auditing campaign membership by hand.