Set It Once. Let It Run.
Automated real estate marketing campaigns that send SMS, email, and direct mail on your schedule. Auto-pause on reply. Auto-stop on conversion. Scale your outreach without scaling your team.
Get StartedTwo Campaign Types. Total Control.
NICHE Marketing gives you automated enrollment for new records and manual enrollment for targeted follow-ups. Use both to cover every seller in your pipeline.
CORE: Auto Assigned
New records matching your criteria enroll automatically on creation. Set it once — every new Prospect that fits your filter enters the drip immediately.
FOLLOW-UP: Manually Assigned
Add records to follow-up campaigns from the record page. Use these for targeted outreach after specific events — a door knock, a missed call, a warm lead going cold.
Four Channels. One Campaign.
Mix SMS, email, direct mail, and task steps in a single campaign. Each step has its own delay, scheduled time, and template — so you control exactly when and how sellers hear from you.
SMS via Twilio
AutoManualSend automated text messages at scale. Templates support dynamic fields — property address, owner name, equity amount. Every message is logged on the record.
Email via SendGrid
AutoManualHTML email templates with your branding. Schedule email steps in your drip sequence between SMS touches. Automatic tracking for opens and clicks.
Direct Mail via Lob.com
AutoManualAutomated postcards mailed to the property address. Mix direct mail into your drip — Day 0 SMS, Day 7 postcard, Day 14 email. Physical mail still converts.
Tasks
AutoManualAdd task steps to campaigns — "Call this lead", "Schedule a door knock", "Send a personalized voicemail". Tasks keep your team in the loop.
Smart Enough to Know When to Stop
NICHE Marketing doesn't just send messages — it watches for replies, tracks conversions, and adapts to the data on each record.
Auto-Pause on Reply
Any inbound reply — text, email, or call — automatically pauses the campaign for that record. No double-messaging. No awkward "did you get my last text?"
Auto-Stop on Conversion
Convert a Prospect to a Lead? Campaign stops. Schedule an appointment? Campaign stops. The drip matches your pipeline — automatically.
Smart Eligibility
Residential landline? SMS steps are skipped. No email on file? Email steps are skipped. NICHE Marketing adapts to the data you have on each record.
Mix Channels Per Campaign
Day 0: SMS. Day 3: Email. Day 7: Postcard. Day 10: Task to call. Build multi-channel sequences that hit sellers from every angle.
Keep Your Numbers Clean
NICHE Marketing monitors the spam score on every Twilio number you use. If a number gets flagged, you'll know immediately — before it affects your deliverability.
Phone numbers are assigned by state and campaign type. Sending to Texas sellers? A Texas-area number goes out. Running a foreclosure campaign vs. a probate campaign? Different numbers, different identities, clean separation.
See all communication channels →Phone Features
Real-time score tracking on all Twilio numbers
Numbers matched to the seller's state
Different numbers for different campaign types
See which numbers are clean, flagged, or at risk
SMS Template Library
Pre-built SMS templates with dynamic fields for property address, owner name, equity, and more. Customize them or build your own from scratch.
AI-Powered Paraphrasing
OpenAI integration generates fresh SMS variations from your templates. Same message, different wording — so carriers don't flag your texts as bulk.
SendGrid Email Templates
Build branded HTML emails in SendGrid and use them in your campaigns. Schedule email steps between SMS and mail touches for maximum coverage.
Scale Your Outreach. Not Your Team.
NICHE Marketing runs your campaigns while you focus on closing deals. Automated enrollment, multi-channel drips, and smart pause/stop rules — all built in.