Fresh Data. Every Day. Automatically.
Every record in NICHE CRM arrives pre-enriched with skip-traced contacts, parcel data, equity calculations, and auto-ratings. Powered by daily data from NICHE DATA — the foreclosure CRM with skip trace data built in.
Get StartedFrom NICHE DATA to Your Pipeline
NICHE CRM is powered by NICHE DATA — daily real estate data collection and enrichment. Here's how records flow from source to pipeline.
NICHE DATA collects records daily
Fresh foreclosure, divorce, probate, and surplus fund records are collected every day from county sources.
Records are enriched automatically
Each record is enriched with skip tracing, parcel data, mortgage info, equity calculations, and auto-ratings.
Duplicates are caught at the gate
Google Address Validation checks every incoming record. Duplicates are routed to an Incoming Data queue — never polluting your pipeline.
Clean records land as Prospects
Validated, enriched records enter your pipeline as Prospects — ready for outreach, campaigns, and door knocking.
What's on Every Record
Every record in NICHE CRM carries deep data — from contact details to property valuations. Zero manual data entry required.
Skip-Traced Contacts
Every homeowner record includes skip-traced phone numbers and email addresses with confidence scores. Know which numbers are most likely to connect before you dial.
Full Parcel Data
Property details pulled directly into every record — no manual research, no switching between tabs. Everything you need to evaluate a deal is right there.
Mortgage & Liens
Full mortgage history and lien details on every record. See sale history, loan type, lender, interest rate, and outstanding liens — the data that drives your offer.
Valuation & Equity
Zillow Zestimate, Zrent, estimated equity, and LTV ratio on every record. Know what a property is worth and how much equity the owner has before you make contact.
Google Maps & Street View
Every record includes a Google Maps view and a Street View photo of the property. See the house before you knock — without leaving the CRM.
Auto-Rating System
Every incoming record is automatically rated Gold, Silver, or Bronze based on configurable criteria. You can also add manual ratings to override or supplement the auto-rating.
Data That Follows the Deal
Every record has a persistent backend entity — the Record Passport — that preserves all data through every pipeline stage. Prospect to Lead to Opportunity to Transaction to Closed Deal — nothing is lost.
Open a Closed Deal from six months ago and you'll see every text message, every door knock note, every campaign step, and the original parcel data from the day the record came in. That's the Record Passport.
What the Passport Preserves
Clean Data. No Duplicates.
Google Address Validation runs on every incoming record. If a duplicate is detected, it goes to an Incoming Data queue where you can merge or delete it. Duplicates never enter your pipeline.
Validated on Intake
Every address is validated through Google before entering the pipeline.
Duplicates Queued
Potential duplicates go to Incoming Data — never polluting your Prospects.
Merge or Delete
Review duplicates and choose to merge data or delete the duplicate record.
Start With Better Data
NICHE CRM gives you pre-enriched records with skip-traced contacts, equity data, and auto-ratings — every single day. No manual research. No stale lists.